Rules of rebranding

Apparently, the hardest thing to advertise is yourself. And I've certainly found that to be true. But that’s not to say that I haven’t loved the challenge.

Our recent rebrand has pushed my boundaries and made me question everything we do, offer, stand for – certainly not a bad thing and something I encourage our clients to do too. All I had to do was practice what I preach…

1. Have a vision

What’s the reason for your rebrand? What is it that your business stands for? Answer these questions and you’re heading in the right direction.

2. Stick to your tone of voice

Your tone of voice should always be consistent and appropriate. It should represent how you want to come across and represent yourselves. Think of it as your business personality.

3. Build it to last

Try not to do anything too faddy or ‘on trend’. The last thing you want is for your brand to look dated or to go out of fashion. It’s best to stick to classic styles that look contemporary and will pass the test of time.

4. Make sure you love it

It sounds obvious, but you have to really love your new branding. It will be with you for a long time, so make sure everyone’s head over heels with the new look.

5. Tell the world

Once you’ve done your rebrand, tell people. Put it on your social media, put it everywhere, shout it from the rooftops!

Good luck and stay social,

Vic x

Victoria Reddington

Founder - Sociability Group Ltd